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Thrivent Financial for Who?

11. February 2013 | Category Observations

It’s interesting to see that Thrivent Financial for Lutherans is giving up on it’s core group – Lutherans. Recently, they sent members an update asking them to change their focus from Lutherans to Christians by members voting to okay this change.

I think this has been in the works since AAL (Aid Association for Lutherans) and Lutheran Brotherhood merged to create this ‘behemoth’ in the Lutheran Fraternal Benefit Society.

I have not seen any improvements from this link-up since it’s beginning. They have merged organizations, de-emphasized Lutheran in their name and have done nothing to market to their core constituency ~ Lutherans. Why don’t they spend their time, energy and money to market products that Lutherans would feel was worth their investments? Why short-change your society when their are numerous organizations already doing what you hope to do?

I’m not sure who’s getting the pay-day from this organizations slow disintegration, but I’d stand to bet it’s those that are in power and making the ‘executive’ decisions. What greed and selfishness.

For more insite, visit:

Thrivent for ???

Next, Thrivent for non-Lutherans?