word!

I find it endlessly fascinating that a toddler nowadays knows more about computers than most people over 30 years of age. But in some ways, it’s fascinating to watch what draws a toddlers attention on the internet.

Of course, kids are enamored by all the cartoon characters they see on TV. They want to then play games online with these characters in them. So Nick and Cartoon Network are often top destinations.

I wonder who makes the decisions for these websites. They have so very many options that the smallest child is often at a loss for what they really want to do ~ play games. I think it idiotic to try and signup a toddler for email updates or sell them some toy or memorabilia, all from the same webpage. Toddlers and young kids don’t hardly know how to read, let alone comprehend the marketing that these companies are trying to shove down their throats.

They are kids for pete’s sake. They like the pictures they see. They want to interact. They don’t buy online, they don’t know how or even care for that matter. They don’t care about all that other jazz you’re trying to push them the same way you would for adults. That’s grownup material. Get their parents involved a different way, don’t force them to navigate your site because you can’t effectively design the sites for your target audience. Add to your image by letting kids interact with your characters in fun,educational games, but don’t market to them in the same screen.

They don’t understand and you just piss off people by having them navigate around the garbage in order to find the stuff of some value.

Be there for the kids, not the greed!